but keen drivers will know Michelin as one of the biggest names in the tire business. Ghostbusters fans will know the brand as the one that has a mascot similar to the Stay Puft Marshmallow Man ...

zooms in on a Michelin Pilot Sport 4S tire. He shows the sticker, which sports a Bluetooth logo. The clip then transitions to the inside of the tire, which shows a QR code affixed inside.