The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in understanding color blindness

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all comparisons. From the first time I saw Blade Runner and heard Rutger Hauer’s Roy Batty describe “C-beams glittering in the dark near the Tannhäuser Gate,

For the first time, humans might have glimpsed the rainbow of color that lies just beyond our sight – including a "blue-green of unprecedented saturation". You've never seen it before because you can't.