A viral social media trend combines shouting, thrown popcorn and at least one live chicken, causing chaos in cinemas around the globe.

This year's box office champion, "A Minecraft Movie" - and the performance of one of its actors, American sweetheart Jack Black - has lit a fire in today's youth. It's not just the $157 million in ticket sales that have propelled the PG-rated movie to becoming a cultural fascination: It's Chicken Jockey.