To say that we’re obsessed with all things Korean is putting it mildly — whether it’s dancing to K-pop, sobbing over K-dramas ...

K-beauty cosmetics exports reached a record-breaking $13.4 billion in 2024. Read more at straitstimes.com. Read more at ...

The retailer has partnered with the National Museum of Korea for an exclusive showcase of two innovative media art installations at its flagship store in Myeongdong, running until 30 June.

In December 2024, it unveiled a newly renovated beauty hall on the basement floor ... broader vision to bring new life to Lotte Town Myeong-dong, according to the company, via a grand plan ...

From adorable phone cases to pricey cosmetics, Myeong-dong has it all. There is something for absolutely every stylish shopper, and this would be a good place to start building your K-beauty ...