Keen to tell the world about their existence, young biotechnology companies often rush into their own brand of public relations (PR) with little thought—with potentially detrimental consequences.

economic and political relations among them”. This passage from a resolution of the Council of the American Association for the Advancement of Science, published in NATURE of January 22 ...

The lightning-fast nature of information dissemination in today's business landscape means PR professionals need to implement rigorous methods of media monitoring before a crisis arises. AI-powered ...