Netflix has been sharing long-awaited details of its ad-supported tier with advertising partners. It's seeking a $60+ CPM price tag, which would make it the costliest of the streamers. Netflix ...

Netflix is about to cave in when it comes to ad. The company's CEO Reed Hastings, a long-time opponent of ad-supported content on Netflix, said he is willing to reconsider his stance.

Can Netflix do the same for advertisers? It’s certainly trying to. Netflix recently announced its in-house ad tech – an SSP, which is Magnite, and Netflix’s own ad server – capable of bringing the ...