Ted Sarandos, Reed Hastings and other Netflix execs explain battles with Blockbuster and HBO, winning 'House of Cards' and ...

When Netflix launched as a DVD rental service in 1998, that was its most effective pitch to potential customers — an unmistakable reference to the thing that people hated the most about Blockbuster.

Netflix in mid-2023 announced that was ending its DVD/Blu-ray rental service. Pour one out for your favorite optical media. The Standard or Premium plans are great places to get started.