To understand how the Mayo Clinic became a superior healthcare brand, I talked with Leonard Berry, PhD, to understand their ...

They co-create the meaning of the brands that shape their lives and play a participatory role in brand management that can make them allies or adversaries. The contemporary brandscape is crowded with ...

Stand out amid the AI craze, create benefit-rich content in your voice and develop genuine connections (and ultimately ...

In big news, a fourth brand is apparently on the way ... WWE has the Performance Center to help create stars, plus they sign talent from the indies, but all of these wrestlers need reps to ...

The combined company announced Monday it had rolled out a new brand identity taking both into account: Tandem Foods. Tandem Foods has eight food plants around the country, making healthy nutrition ...

The purpose of brand standards has been to create consistency ... the challenge will remain in 2023 and beyond on how to scale any new "emotional" standard and keep an authentic feeling.

OpenAI has finally unveiled its first major rebrand, with a similar but new logo, a new typeface, and colour palette. This ...