Coca-Cola is reviving one of its most iconic products for ‘nostalgic’ Gen Z
Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — this time targeting a younger audience. Starting in April, Coca-Cola cans and bottles will feature ...
Marketing Week4 天
Three things make Coca-Cola better at marketing than anyone
Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing ...
Yahoo7 天
NewJeans’ ‘I Feel Coke’ Campaign With Billboard Korea: Combining Retro Sensibility ...
On March 12, a video surfaced online that caused quite a stir. It was a new Coca-Cola ad featuring K-pop group NewJeans, also known as NJZ, which is currently at the center of much controversy.
Coca-Cola to revive ‘legendary’ bottles 12 years after being discontinued in the UK
COCA-COLA is set to bring back its “legendary” bottles 12 years after they were discontinued. The iconic bottles came out in ...
Best Media10 天
Cola war fizzles out with new Coke ‘Halftime’ ad featuring actor Yash
New Delhi: Coca-Cola has put an end to the speculations surrounding the reignition of cola war with its new Coke Halftime campaign featuring actor Yash. After Pepsi’s ‘Anytime is Pepsi Time ...
Campaign Brief Asia1 天
Ogilvy India takes minimalist approach to latest ad campaign for Coke Zero
Ogilvy India, as a part of WPP Open X, has created the new 'Coke Zero Auditions' campaign playing off a universally ...
Coca-Cola revives ‘Share a Coke’ campaign with digital personalisation
Coca-Cola has revamped its ‘Share a Coke’ campaign, boosting its relevance for a new generation of soft drinks fans. The ...