“It lowers the ABV of the drink ... vodka,” says Applbaum. “Why has no one done this before? It’s hiding in plain sight. For consumers, there’s a sense of pride when you’re an early adopter of ...

The launch comes as the niche alcohol segment surged 332% in 2024 with consumers turning away from beer in favor of ...

I’ve had a long film career and this is a new challenge for me. Why vodka versus wine or tequila or a totally different product category? Look, I like to drink a good red wine, sometimes a top ...

Absolut Vodka and Sprite has been available in the U.K. since last fall, but Americans are catching wind of the canned ...

Call him Ivan Drago or He-Man. Or even, a one-time Bond henchman in A View to a Kill. The point is, that Dolph Lundgren is a legend, and now he's on a mission to convert everybody to vodka drinkers.

Anheuser-Busch is debuting a non-carbonated vodka tea called Skimmers that will ... Nütrl Vodka Seltzer and a soon-to-be-launched energy drink called Phorm.

You can mix a Martini with agave gin, shake up an agave vodka Espresso Martini ... Iain Griffiths, owner of New York City’s buzzy Bar Snack, loves agave wine. They liken it to an unaged agave ...