Nike wanted to leverage the new Air Max drops to increase relevance and sales on their e-commerce in Brazil. Since Air Max is a pivotal part of street culture, Nike asked us to create a physical ...
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Nike is collaborating with Slawn , the irreverent British-Nigerian artist known for his bold characters and spray paint work, on two pairs of Air Max 90s that are set to release in March, sneaker ...
Nike, a clothing brand, transformed city walls into Nike stores in Brazil by getting artists to add its new Air Max models to their graffiti characters and using geolocation to unlock sales for those ...