The cola war is an always-on battle, globally. And it's no different in Egypt. In Egypt, specifically, the battle is fierce! Market shares are 50-50 and Pepsi often gives Coca-Cola a run for its money ...

Neki Rapper! Super summer hit song??!! Maybe!! What I do know is that 500 liters of Coca-Cola was spilled during the filming of this music video, that's 250 Bottles of Coca-Cola! Become a Bandit!

The launch will replace the seven-year-old Coca-Cola "Open Happiness" campaign ... along with more than 100 campaign images, a new song developed by Avicii, and interactive digital advertising.