But Omega and Swatch don’t deal in gimmicks ... And you’ll find this old-school logo on the strap too. And as is often the case, the cool wow factor comes with a little bit of lume trickery.

DON’T MISS: Awesome news — the Apple Watch’s battery can be replaced “Apple will succeed quickly,” the 61-year-old Swatch co-inventor tells Bloomberg. “It will put a lot of pressure on ...

Less than a month after the Speedmaster MoonSwatch 1965 drop, Swatch and OMEGA have once again expanded their MoonSwatch ...

The MoonSwatch 1965 is very similar to the Mission to the Moon, but with a white dial. Swatch NASA put the watches through 11 tests to measure performance under extremes in pressure, temperature, ...

It’s called the MoonSwatch 1965, and it goes on sale in select Swatch shops from 1st March. You know the score by now: arrive early, expect to queue, one per customer per store per day ...

We’ve got you covered, but first, a history lesson, because Swatch has one hell of a backstory. It only arrived in 1983 but is arguably responsible for saving the entire, centuries-old Swiss ...