It’s called the MoonSwatch 1965, and it goes on sale in select Swatch shops from 1st March. You know the score by now: arrive early, expect to queue, one per customer per store per day ...

But Omega and Swatch don’t deal in gimmicks ... And you’ll find this old-school logo on the strap too. And as is often the case, the cool wow factor comes with a little bit of lume trickery.

DON’T MISS: Awesome news — the Apple Watch’s battery can be replaced “Apple will succeed quickly,” the 61-year-old Swatch co-inventor tells Bloomberg. “It will put a lot of pressure on ...

“In the week after the Swatch x Omega release ... And since 60% of StockX users are under 35 years old, it confirms that the collab is taking the necessary steps to future-proofing its status ...

We’ve got you covered, but first, a history lesson, because Swatch has one hell of a backstory. It only arrived in 1983 but is arguably responsible for saving the entire, centuries-old Swiss ...