Michela Buttignol / Investopedia Guerrilla marketing involves unconventional and creative strategies to reach a target audience and generate excitement for a brand, product, or service.

Commonly, guerrilla marketing campaigns are unpredictable and irregular, occasionally interactive, and buyers are targeted in unexpected areas. The aim of online guerrilla marketing is to create an ...

Guerrilla marketing campaigns, on average, are associated with significantly positive movements in company stock prices. Campaigns utilizing emotional appeals, especially joy, are associated with ...