A rainbow is a full circle, but from the ground, we only see part of the arc. The “end” that seems to touch the earth is an optical illusion that changes based on the observer’s position.

While violet hits your eye with a specific wavelength, purple only exists in your perception — a clever construct built from ...

Now science wants to tell us that it's merely an optical illusion? That's the suggestion behind the argument that purple ...

As the anticipation builds for this sacred holiday, many are already preparing for the traditions that define Easter — from ...

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

Discover Parhelion, a unique acoustic wall feature by Mae Engelgeer that embodies stylish design and functionality, 3D printed by Aectual ...