The D&AD President and Kin co-founder explains why the creative industries need to pay more attention to mid-career creatives, plus why brands should still embrace social impact ...

A catch phrase or small group of words that are combined in a special way to identify a product or company Using corporate slogans to spur growth is common among America's giant companies.

Most slogans come from marketing departments, carefully honed over months to achieve the desired connotation. Over a century ago, marketing departments for automakers were non-existent. Ward ...