An outcome-based approach increases customer lifetime value while lowering ad costs. Outcome-based marketing outperforms reach-based media planning on a ROAS (return on ad spend) basis by more than 50 ...

As such, effective advertising always starts with a clear business outcome. Whether it’s growing revenue by bringing in new customers or increasing profit by reducing price sensitivity, every aspect ...

Research paper from the Mobile Marketing Association and Neustar focused on using outcome-based planning to reach the “movable middle” – defined as open-minded consumers by their mid-range (20% - 80%) ...

"By aligning EDO’s outcome measurement with whatever advanced audience marketers choose, we’re empowering advertisers to optimize for both reach and results within their existing planning ...