The study analysed outdoor advertising in Liverpool, Southwark (London), Birmingham, and Newcastle upon Tyne. Whilst overall ...

A 300-Ton Piece of Advertising: Too Successful? The carbon benefits of mass transit are hard to deny: A motorcoach can carry over fifty people, and, in a single trip, take 50 cars off the road.

Over the last six years, CP Media has acquired a raft of operators in the outdoor advertising world, including Eye Airports, Adverta Transport Advertising and Lamppost Banners. However, this is the ...

Plans to ban junk food adverts from bus stops and billboards to protect public health are being stymied by advertising industry lobbying, reveals an investigation published by The BMJ today.

Peterborough City Council, for example, was warned by major outdoor advertising firms Clear Channel and JC Decaux that a ban on junk food ads could "impact revenue generation." The investigation ...

And people can misidentify where they have seen the advertising (even when outdoor is the only medium used). Continuing presence, a strength of OOH, makes it harder to measure. The U.S. industry ...

Keywords outdoor advertising, Chicago, poster panels, strategic placement, consumer engagement, transportation routes, General Outdoor Advertising Company, visibility, brand messages, scientific ...

Our vision was to elevate the outdoor advertising industry, giving it the recognition, structure and transparency it truly deserves, especially for international clients. Has going public changed ...

Al Arabia Outdoor Advertising signs a Memorandum of Understanding with the media vertical of Multiply Group, the Abu Dhabi-based investment holding company, setting the stage for the creation of a ...

To tout the findings outdoor ads that state that people love Oatly “when they don’t know it’s Oatly” are running across the UK. Filip Nilsson, executive creative director at Oatly says ...