Narrator: The Publishers Clearing House Sweepstakes has been around for more ... subscriptions and it became a pioneer in direct mail. More from Retail ...

Players are also reminded to enter the PCH sweepstakes by visiting PCH mobile and wired Web sites ... "Our existing customer from a direct mail perspective is older, so this is a concerted effort to ...

Publishers Clearing House, a longstanding sweepstakes giant using the direct mail and TV channels, is targeting a younger demographic with online and mobile initiatives. PCH is seeking Apple's ...