Pantone releases a color each year that captures the zeitgeist of the time. Some of the colors are surprising, so here is a deeper look into what inspired them.

Pantone has crowned mocha mousse – the mellow brown hue that, we’re told, sits between a chocolate brown and soft whipped ...

As another year looms, Pantone’s colour forecasters predict that Viva Magenta – “an animated red that encourages experimentation” – will rule the roost in 2023 Every December, Pantone announces which ...

It looks like the new year is going to be peachy, as the Pantone Color of the Year is announced. The 2024 colour ‘PANTONE 13-1023 Peach Fuzz’ strikes a perfect balance between pink and orange, a ...

Pink is clearly still making everyone wink, a fact confirmed by the news that Pantone’s Viva Magenta shade has been selected as its colour of the year for 2023. But what does that mean ...

Drew Barrymore just got her own Pantone color—and as you might expect for a woman who famously once responded to a rainstorm by dancing in the downpour and encouraging others to do the same ...

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That, by the way, is 'Pantone Color of the Year 2022', because Motorola wants to be as on trend as possible – and identifying current and future colour trends and palettes is a big part of what ...

Heinz use Pantone to ensure their Viridian Green baked bean branding colour is consistent. Use it on a can of beans and Heinz will probably sue you, not Pantone. For a company that bases its whole ...