This month, sportswear brand Puma signalled a bold strategic shift in its advertising approach with the launch of a global ...

The German giant plans to cut five percent of its global workforce, as it warns "trade disputes" and "geopolitical tensions" ...

Puma revealed on Thursday, “Go Wild,” a global campaign that the athletic powerhouse said marks “an evolution in its brand ...

The sportswear company will increase marketing investments by 40% in support of a campaign, “Go Wild,” that was created by ...

German sporting goods manufacturer Puma suffered a drop in profits in 2024 and has been lagging behind its long-time local ...

Shares of Puma tumbled Wednesday, nearing a nine-year low, after the German sportswear group warned that geopolitical ...

For 75 years, PUMA has relentlessly pushed sport and culture forward and, as a leading sport brand, has always promoted sport as a way to embrace self-expression and joy. Through the launch of 'Go ...

PUMA is making waves in the fashion and sports industries with the launch of its racing-themed pop-up store, "Beyond the Roar, Full Throttle," in Shanghai. This exciting event is not just about ...

The sportswear brand is hoping to redefine its brand through a new campaign by putting everyday athletes at the forefront and ...

Puma will cut 500 jobs worldwide as part of its cost-reduction programme, its CFO said after the German sportswear group late ...

Current projections suggest that operating profit will likely fall short of the previous year's level. For 2025, the ...

PUMA has released ‘Go Wild’ – its largest global campaign to date, designed to inspire consumers “to unleash their true ...