This month, sportswear brand Puma signalled a bold strategic shift in its advertising approach with the launch of a global ...

Go Wild is Puma’s biggest global campaign to date and sees it launch a major strategic offensive as it unveils a positioning ...

Puma revealed on Thursday, “Go Wild,” a global campaign that the athletic powerhouse said marks “an evolution in its brand ...

Puma's Rocket League collab is finally on sale. Sporting the classic Rocket League team colors blue and orange, these RS-X ...

The sportswear brand is hoping to redefine its brand through a new campaign by putting everyday athletes at the forefront and ...

The sportswear company will increase marketing investments by 40% in support of a campaign, “Go Wild,” that was created by ...

Puma has signed a multi-year partnership with textile circularity company Re&Up to scale a recycling initiative, turning ...

Along with being the Official Ball Supplier, the German sportswear label will work with the League on grassroots football ...

"PUMA has always been home to athletes who achieved greatness in sports by being their true selves and following their own path to success", said Arne Freundt, CEO at PUMA. Freundt continued ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as ...

PUMA has collaborated with the Premier League and become its official partner. Takeaway Points  PUMA has become the official ...

Balenciaga and Puma have just given a better look at its upcoming collection that was debuted at Paris Fashion Week ...