This month, sportswear brand Puma signalled a bold strategic shift in its advertising approach with the launch of a global ...

Go Wild is Puma’s biggest global campaign to date and sees it launch a major strategic offensive as it unveils a positioning ...

Puma revealed on Thursday, “Go Wild,” a global campaign that the athletic powerhouse said marks “an evolution in its brand ...

Puma has signed a multi-year partnership with textile circularity company Re&Up to scale a recycling initiative, turning ...

The sportswear company will increase marketing investments by 40% in support of a campaign, “Go Wild,” that was created by ...

The sportswear brand is hoping to redefine its brand through a new campaign by putting everyday athletes at the forefront and ...

Puma's Rocket League collab is finally on sale. Sporting the classic Rocket League team colors blue and orange, these RS-X ...

Global sports company PUMA announces the launch of its biggest global campaign to date - ‘Go Wild’ – marking an evolution in ...

PUMA has released ‘Go Wild’ – its largest global campaign to date, designed to inspire consumers “to unleash their true ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as ...

Balenciaga and Puma have just given a better look at its upcoming collection that was debuted at Paris Fashion Week ...

PUMA is making waves in the fashion and sports industries with the launch of its racing-themed pop-up store, "Beyond the Roar, Full Throttle," in Shanghai. This exciting event is not just about ...