Packaging design offers the chance to engage your audience with a unique tone of voice that belongs only to your brand ...

Cadbury’s new sharing design sparked conversations about one of the untapped four Ps. Landor’s Anna Kohl helpfully weighs in ...

Target’s approach is all about quality. The goal for Up&Up is similar to that of other private labels: to make a bargain ...

These small but impactful touches make the experience richer, turning packaging into a gateway to a brand’s story. It’s an exciting way to interact with what used to be just a simple label.

So, you have got an amazing  product and now you are thinking what its packaging should look like and what you can do to make it stand out on shelves.

Traditionally, primary packaging holds the product ... has been investing strategically in the box design for brand communications. For example, the trimmed-cornered hexagonal pizza boxes have ...

PLMA has announced the winners of its first International Private Label Packaging Awards at its Packaging Conference in The ...

A Falmouth design agency has been ranked third worldwide. Kingdom and Sparrow, a branding agency based in Falmouth, has been ranked third in the World Brand Design Society (WBDS) Global Rankings. The ...

Selecting packaging materials that resonate with your customer is essential to maintaining a strong brand connection. Misaligned choices can create a disconnect that negatively affects customer ...