Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals ...

Let’s explore how the right packaging can amplify your brand’s reach through influencer marketing. Influencers thrive on visually compelling content, and your packaging is often the first ...

And there are few better ways to do so than by crafting a unique and visually appealing packaging design. Each element of packaging must be carefully employed to deliver the right message, appeal to a ...

Smart packaging helps its targeted consumers feel an emotional attachment to a brand. One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in ...

With forward thinking and a solid marketing strategy in place ... from the device to the packaging and instructions for use, and other peripheral services and products like mobile apps and ...

Getting a good seal on sustainable packaging can be difficult, especially on high-speed bar lines. Because these films can be ...

At CHOICE, we often find that what's actually in the box doesn't match up to what's on the box, on the label, or in the ads – and that's if you can get past fancy packaging that's too clever for its ...

Propak Africa brought together more than 500 local and international exhibitors, presenting thousands of cutting-edge ...