Mumbai (Maharashtra) [India], June 22 (ANI): Sylvester daCunha, the creator of Amul 's enduring ' Utterly Butterly ' girl, passed away in Mumbai. Amul's managing director Jayen Mehta expressed ...

However, Dr Kurien, the driving force behind India’s dairy revolution, was adamant in his decision. He chose the name ‘Amul’, which is a combination of Anand Milk Union Limited and the ...

Sylvester daCunha, along with his wife Nisha, conceptualised Amul’s 'Utterly Butterly' campaign in 1966. He came up with the Amul Girl idea when he was a manager at the advertising agency ASP.