It was a tragedy to some Coca-Cola (KO) made the decision to shut down production of TaB because not enough people were ...

Pepsi and Coca Cola have been rivals since the 1960's, and while the battle came close in the 1980's Coke has been the undisputed king of the soda industry since. Now a 50-year-old decision ...

It’s been a long time coming. While Coca-Cola still dominates the $97 billion U.S. soda market with a 19.1% share, Pepsi has been losing ground for decades, even as it’s tried to adapt with ...

The cola wars used to be fought ... Pepper – once the oddball of the soda aisle – has quietly surged into second place in US soda rankings, overtaking Pepsi in 2023. It’s a moment 139 ...