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Editor’s note: This story has been updated. Deep in the heart of Coca-Cola territory in Georgia, PepsiCo is launching a new front in the cola wars — with the return of the Pepsi Challenge ...

It’s been a long time coming. While Coca-Cola still dominates the $97 billion U.S. soda market with a 19.1% share, Pepsi has been losing ground for decades, even as it’s tried to adapt with ...

Pepsi was once Coca Cola’s main rival — but now it’s slipped so far that it no longer ranks among the top three sodas in America. Just last year, Pepsi was dethroned by Dr Pepper as the ...

Pepsi has been dethroned once again. Last year, data from Beverage Digest reported the soft drink fell to the third most popular soda brand in the country after being surpassed by Dr. Pepper. Now ...

NEW YORK, April 25, 2025 /PRNewswire/ -- Pepsi® is back with a fresh take on its "Thirsty For More" platform, fronted by none other than David Beckham. This new global campaign is about one ...