Let us explain. Perms can be carried out to transform straight hair into permanent spirals and curls. They work by using chemicals to break and reset the hair bonds into waves or curls.

Reasons for making the change to a perm vary, including wanting to conceal hair loss and thinning, being tired of longer hair getting in the way, or simply to try a new look. The root of this trend ...

Inspired by Timothée Chalamet and Jeremy Allen White, curly hair — often achieved via the ‘broccoli perm’ — is the most coveted male asset in 2025 ...

women like to style their hair using chemicals or heat. A lot of women go for perms, which work by using chemicals to create ...

A perm (short for "hair permanent") can essentially replace your daily 20-minute morning meeting with a curling wand. "One of the best bits about perming hair is that you don't have to agonize ...