Believe it or not, perms are making a comeback. If you grew up in the ‘80s, you’re probably all too familiar with the hair ...

As someone who has curly hair, I know that giving my strands extra TLC isn't a once-in-a-while kind of thing—it's a regular ...

Let us explain. Perms can be carried out to transform straight hair into permanent spirals and curls. They work by using chemicals to break and reset the hair bonds into waves or curls.

ESSENCE’s Senior Beauty Editor shares why she’ll be including a few of the products in her permanent ... curly advanced™ intensive curl perfecting masque first. I typically wash my hair ...

“Curly hair is more fragile than straight hair ... and in some cases, even leading to permanent hair loss. Chemically straightening the hair can also damage the structure of the hair, and ...

So, from age 11, I religiously straightened my hair. Then from around ... you want it — meaning the curls could stay — and that it definitely isn’t permanent, I decided to go ahead with ...