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The objective of this course is to introduce students to the principles and concepts of marketing, and to provide students with a framework to investigate how these principles and concepts can be used ...

In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. "Keith, Kotler, Maslow" has long been the Holy Trinity of pharma ...

Buy The Book Here: <a href="https://buy.stipes.com/products/uiuc-badm320-sp24">https://buy.stipes.com/products/uiuc-badm320-sp24</a> Introduction to BADM 320 ...

As advertising and marketing strategies in the automotive sector continue to evolve in response to advancing technology and changing ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

Alex Chernev (2011), Strategic Marketing Management (6th edition), Cerebellum Press • Philip Kotler and Gary Armstrong (2001), Principles of Marketing (9th edition), Prentice Hall • Philip Kotler and ...