Quelch, John A., and Heather Beckham. "Clean Edge Razor: Splitting Hairs in Product Positioning (Brief Case)." Harvard Business School Teaching Note 114-250, January 2011.

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Quelch, John A., and Heather Beckham. "Clean Edge Razor: Splitting Hairs in Product Positioning, Spreadsheet Supplement (Brief Case)." Harvard Business School Spreadsheet Supplement 114-252, January ...

A sharp, compelling positioning strategy—one that makes it crystal clear why your product is the right fit for the right audience. Positioning is how your product carves out its unique value for ...

Xiaomi was synonymous with smartphone dominance in India. From 2017 to 2022, the Chinese brand, often regarded as the “Apple ...

FINBOURNE has appointed Neil Ryan as head of product marketing and solution positioning. In his new role, Ryan will work closely with FINBOURNE’s development teams, as well as senior stakeholders ...