Choi made it clear: experiential marketing is Prudential’s secret weapon for reconnecting with customers post-pandemic. From sponsoring concerts and events to bringing the iconic Double Ducks back to ...

Prudential Hong Kong has joined hands with a number of institutions to launch “PruNextGen”, a value-added service platform that encompasses education, skills development and wellness support.

A HK$18.8bn (US$2.4bn) primary follow-on from British life insurer Prudential set a precedent for Hong Kong retail investors to participate in a share placement and reinforced the city’s status as a ...