How Doug Emhoff and a 'Psycho Chihuahua' took down Taco Bell
It involved a psycho chihuahua, an indelible ad campaign and a battle with Taco Bell. The taco wars began in the most mundane ...
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The Rise And Fall Of The Taco Bell Chihuahua
Thomas Rinks and Joseph Shields claimed that their campaign "Psycho Chihuahua" was created alongside Taco Bell, but the fast food chain did not pay the men for their work. Rinks and Shields won ...