Sportswear company PUMA has initiated legal action against Tiger Woods’ new apparel brand, Sun Day Red, accusing it of trademark infringement. At the heart of the dispute lies the confusing simi ...

Weeks after splitting from Nike last January, Tiger Woods revealed a new brand named Sun Day Red. Promising to "bring a new and elevated standard to performance wear and luxury lifestyle fashion ...

On Thursday morning, PUMA officially launched a multi-year marketing campaign that redefines the game with a bold new strategy. The "Go Wild" campaign is the biggest global marketing campaign in ...