The cup is bright red with a matching lid and handle. Sticker-style designs are around the side, one reading “Bestie” and another “Bro.” “Share a Coca-Cola” is across the center.

2018 saw the biggest show on earth – the FIFA World Cup – come back from a four-year hiatus to enthrall the world. And the World Cup remains a special occasion for Coca-Cola as the world’s most iconic ...