The third-place slot marked another return to form. Novo Nordisk’s Wegovy reclaimed the seat it held in December, backed by ...
According to iSpot.tv data, prescription drug brands in 2024 accounted for 11.6% of all linear-TV ad spend (a catch-all ... who brought you Skyrizi and Rinvoq and Wegovy and Ozempic.
Pharma brands achieved the most impressions from ABC and saw a year-over-year increase in impressions from cable channels like Fox News, CNN and MSNBC.
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