Roblox announced today that it's launching Rewarded Ads for advertisers, as well as adding Google's Ad Manager to its tech stack.

Roblox is making major additions to its still-nascent ad offering, including new integrations to make its ad formats ...

Roblox Corporation (NASDAQ: RBLX) has introduced an innovative video advertising format on its gaming platform, in ...

Roblox notes that the Gen Z age group makes up more than half of its 71.5 million daily active users. Currently, Roblox's immersive ads include portal and image ad formats.

the SVP and group campaign director at the Ad Council. “The game itself is the first of its kind non-profit mental health activation on Roblox.” As players navigate the new world on Roblox, they will ...

Those who participated in the game were giving an in-game “movie ticket” to a cinema where you can watch the following ad that was made entirely in Roblox. As you can see, it’s a pretty ...