is now entering “Roku 2.0,” a phase focused on monetizing its substantial user base. "We expect Roku 2.0 to be about monetizing that base while also reflecting the substantial engagement of ...

Roku is testing a startup ad before users get to the home screen when booting up the device. Roku has confirmed the new ad feature is not permanent yet, and that it is currently testing it. Recently, ...

BofA analysts highlighted that Roku, which has amassed over 90 million active accounts and streamed more than 125 billion hours in 2024, is now entering “Roku 2.0,” a phase focused on monetizing its ...

Roku has annoyed some of its streamers by introducing power-on ads that automatically play when a customer first starts using ...