is now entering “Roku 2.0,” a phase focused on monetizing its substantial user base. "We expect Roku 2.0 to be about monetizing that base while also reflecting the substantial engagement of ...

While in the past 10+ years Roku 1.0 was all about building this large scale, we expect Roku 2.0 to be about monetizing that base while also reflecting the substantial engagement of the Roku platform.