Roku has sunk to a new low in the streaming wars, with an experimental ad format that blocks your home screen behind an auto-playing video ad. Roku players recently started playing a trailer for Moana ...

Roku has sunk to a new low in the streaming wars, with an experimental ad format that blocks your home screen behind an auto-playing video ad. Roku isn’t alone in seeing what kinds of ...

Owners of smart TVs and streaming sticks running Roku OS are already subject to video advertisements on the home screen. Now, ...

The new format, known as rewarded video ads, allows players to watch advertisements of up to 30 seconds in exchange for ...