Roku has sunk to a new low in the streaming wars, with an experimental ad format that blocks your home screen behind an auto-playing video ad. Roku isn’t alone in seeing what kinds of ...

Roku’s representative said that Roku’s business ... of their screen may not be as accepting of more distracting ad formats. “I could accept the static ad on the side.

The new format, known as rewarded video ads, allows players to watch advertisements of up to 30 seconds in exchange for ...