Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

With its all-in-one architecture, expAInd empowers businesses to automate and optimize their sales, marketing, and customer ...

To market products in an era where the buyer is not human, marketing teams may need to start thinking from the agent’s ...

However, how many pharma executives working in sales or marketing are taught to understand buying processes? The biggest single change in pharma over the past decade has been the change in buying.

Founded by Justyn Howard and Aaron Rankin in 2010, Sprout Social (NASDAQ:SPT) provides a software as a service platform that companies can use to schedule and respond to posts on major social media ...

A century-in-the-making pandemic was on its way and we, in the live marketing industry – like everyone – were pretty much blindsided by its impact. In 2020, our turn toward virtual events was ...

E. Napoletano is a former registered financial advisor and award-winning author and journalist. Ben is the former Retirement and Investing Editor for Forbes Advisor. With two decades of business ...

Wrapping up Q4 earnings, we look at the numbers and key takeaways for the sales and marketing software stocks, including Sprout Social (NASDAQ:SPT) and its peers. The Internet and the exploding ...

Another SMM strategy that relies on the audience to generate the message is viral marketing, a sales technique that attempts to trigger the rapid spread of word-of-mouth product information.