Premium cat food SHEBA® brand, part of the Mars family of brands, has partnered with Bollywood actor and passionate pet ...

The campaign reflects the dedication of cat parents and the emotional depth that underpins every feeding moment—a gesture of ...

The brand’s digital campaign, “All They Want Is Sheba”, aims to highlight that true contentment is found in meals that match a cat’s discerning palate ...

Why is this work relevant for Creative Effectiveness? ‘You'll do anything for a kitten' was a campaign that led Sheba, a challenger brand in the cat food market, to sell $17.3M worth of kitten food ...