“The shofar, the loud blast of the horn, is a wake-up call,” he said. “Before y’all go out and buy a shofar-themed alarm clock, if you need, just give me your number, I’ll call you in ...

“We blow shofar at a time of celebration; at a time of alarm; and as a call to teshuva, to repentance and to changing our behaviors,” Nigel Savage, Hazon’s CEO, said in a statement.

One of the synagogue rituals is the sounding of the shofar, the ram's horn. Hearing the shofar's call is a reminder for us to ...