Simon is well-known across Baton Rouge for his tire commercials and business, “Simple Simon.” According to Simple Simon Tire and Car Care’s website, Simon started the business in 1966 with $ ...

Bill "Simple" Simon, owner of Simple Simon Tire, was struck by a car on Gurney Road near his home around 5:30 a.m. According to the East Baton Rouge Sheriff's Office, the driver who struck Simon ...

RELATED: Bill Simon, founder of Simple Simon Tires, hit by vehicle, killed “It was definitely a shock this morning to hear that he had gotten killed,” Chet Simpson, a friend of Simon’s ...