Snoop Dogg knows how to create the ultimate experience. Setting the mood incorporates all the senses. From flavor to aroma, ...

Martha Stewart’s name has been synonymous with elegant living for decades, and at 83, she’s busier than ever, taking on a ...

I’ve seen several celebrities forge unlikely friendships, but not many can say that their relationship has inspired ...

The BIC pocket lighter has been a cultural touchstone since it was launched in 1973, when "Flick my BIC" became part of the popular lexicon. The family-owned brand is the market leader and most ...

BIC® is helping consumers light the way to the perfect vibe this 420 with the BIC EZ Reach Lighter Supper Club with SWED, an exclusive cannabis dining experience curated by BIC's multi-year partners, ...

The famed rapper, 53, sits down for an exclusive chat with OK! about all-things marijuana ahead of 4/20, when he and Stewart, ...

In collaboration with SWED, a cannabis lifestyle brand founded by Snoop Dogg, the BIC EZ Reach ... all lit by the BIC EZ Reach Lighter and inspired by their "mood." Flametenders will tend to ...

When Snoop Dogg and Martha Stewart first shared the ... and what makes you both the Ultimate Mood Masters for this BIC Lighter campaign?” I asked. Snoop leaned back and dropped it straight.