It’s critical for companies to understand how to continue maximizing the success of their selected influencers in a dark ...

In this article, Vaibhav Pathak of Dot Media examines influencer marketing’s impact on brand engagement at the Kumbh Mela.

On the face of it, Leanne Woodfull had created a dream job for herself. It was the mid-2010s and she was a social media ...

At Brand Influence Agency, we’ve pioneered community influencer marketing in South Africa for over 15 years. How? By ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Working with influencers gives businesses the chance to reach a wider audience by connecting with their dedicated followers.

Social and influencer marketing agency Hello Social has announced that it will unveil an expanded full-service offering at ...

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

Creators walk the Grammys red carpet, Instacart snags celebrity gossip account Deuxmoi for its Super Bowl campaign—and more ...

Authenticity and trust play a vital role in influencer marketing. If the content is shared by an influential person regarding ...

With the South African influencer advertising market expected to grow by 10% between 2025 and 2029, reaching an estimated ...

We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have ...