It’s critical for companies to understand how to continue maximizing the success of their selected influencers in a dark ...

In this article, Vaibhav Pathak of Dot Media examines influencer marketing’s impact on brand engagement at the Kumbh Mela.

At Brand Influence Agency, we’ve pioneered community influencer marketing in South Africa for over 15 years. How? By ...

Working with influencers gives businesses the chance to reach a wider audience by connecting with their dedicated followers.

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Social and influencer marketing agency Hello Social has announced that it will unveil an expanded full-service offering at ...

Creators walk the Grammys red carpet, Instacart snags celebrity gossip account Deuxmoi for its Super Bowl campaign—and more ...

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

Authenticity and trust play a vital role in influencer marketing. If the content is shared by an influential person regarding ...

We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have ...

With the South African influencer advertising market expected to grow by 10% between 2025 and 2029, reaching an estimated ...

India’s creator economy surged 322% to 4.06 million influencers in 2024, driven by fashion, gaming, infotainment, finance, ...